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Sales & Business Development Officer-Software

Business Development Sales B2B Marketing
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Requirements



Description


Job description

Position Summary
The Sales and Business Development Officer – is responsible for driving the growth of our business by identifying and developing new sales opportunities. This role involves proactive outreach to potential clients, qualifying leads, and working closely with the sales team to convert prospects into customers. The ideal candidate is a motivated self-starter with strong communication skills and a passion for building relationships. By effectively managing the sales pipeline and collaborating with marketing efforts, the Sales and Business Development Representative plays a crucial role in expanding our market presence and achieving revenue targets.

The successful candidate will report to the Head of Sales and Business Development and will work with other Business Development team members to build business to drive substantial growth. S/he will specifically be responsible for selling of HR and Payroll Management Software and other enterprise software solutions. The candidate should be able to communicate easily and effectively across multiple channels including Call, Email and WhatsApp. This is a cross-functional role therefore the candidate will be required to collaborate with other departments internally and externally.

At VGM GROUP, our most valuable resource is our people. We’re serious about our work, but embrace fun and flexibility to get the job done. We believe that employee satisfaction starts with creating a supportive and inclusive environment where employees feel welcome no matter their personal or professional backgrounds. We’ve developed a unique philosophy of constant learning and are investing in developing our people. Through regular feedback on your performance and monthly reviews, you get an opportunity to discuss your challenges, aspirations, career goals and continuously keep growing in a fast-paced organization thus building a rewarding long-term career.

Responsibilities
• Lead Generation and Prospecting:
• Identify and generate new business opportunities through cold calling, email outreach, networking, and social media.
• Research and target potential clients in alignment with the company’s ideal customer profile.

Lead Qualification:
• Qualify inbound/outbound leads based on specific criteria, assessing their needs, budget, and potential fit with the company’s products or services.
• Schedule meetings, demos, or consultations for the sales team with qualified leads.


Relationship Building:
• Establish and nurture strong relationships with potential clients, understanding their pain points and business challenges.
• Maintain regular follow-up communication to keep prospects engaged.
• Collaboration with Sales and Marketing Teams:
• Work closely with the sales team to ensure a smooth handoff of qualified leads and to strategize on closing deals.
• Collaborate with the marketing team to develop and execute targeted campaigns, and provide feedback on lead quality and campaign effectiveness.

Sales Pipeline Management:
• Track and manage leads in the Customer Relationship Management (CRM) system, ensuring all interactions are recorded and up-to-date.
• Monitor and report on the status of leads, sales pipeline progress, and key metrics.
Market Research and Analysis:
• Conduct market research to identify trends, competitive landscape, and potential areas for business growth.
• Provide insights and recommendations based on research to support the sales and business development strategy.
Achieving Sales Targets:
• Meet or exceed monthly and quarterly sales and business development targets.
• Continuously improve sales techniques and strategies to achieve better results.
• Reporting and Feedback:
• Prepare regular reports on lead generation activities, pipeline status, and sales performance.
• Provide feedback to management on market trends, customer needs, and potential opportunities for product or service enhancements.
Attending Industry Events:
• Participate in industry events, trade shows, webinars, and networking events to promote the company and generate new leads.
Continuous Learning:
• Stay updated on industry trends, company products, and competitors’ offerings to effectively communicate value propositions to prospects.
• Engage in ongoing training and development to refine sales skills and product knowledge.

Benefits
• Attractive remuneration & commission
• Subsidized health insurance plan
• Sim+ Airtime and Laptop as working tool

Requirements

This is your position if you:
• Have at least 5 years’ prior industry related business development and/or sales experience

• Have a Bachelor’s degree or equivalent degree in the I.T/Business Management field would be preferred, but not required.

• Possess exceptional communication skills, which demonstrate techniques in persuasion, selling, negotiation, conflict resolution and customer service.
• Have strong analytical, time management, problem solving, prioritization and planning skills.
• Have proven time management and organizational skills and ability to be self-directed
• Can be a self-starter, a highly motivated person able to work in a fast paced environment that is continually changing.
• Have experience and proven track record of closing Deals /opportunities
• Are driven to take initiatives, with a sense of urgency to achieve results with and through people
• Are patient, curious, detail oriented and eager to solve problems